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5 Useful Ways to be a Social Media Standout

Competition within your industry is fierce as everyone is fighting for the attention of potential customers. That puts you in the overwhelming position of facing off against larger companies in a battle to increase your brand awareness. The larger companies have a seemingly endless pool of financial resources and a top notch marketing team that lives and breathes brand awareness marketing in their corner. They seem destined to be the ones holding the prize after the fight is over. You Read More

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3 Keys to Building an Authoritative Online Reputation

Your small business reputation hinges on the belief or opinion that others hold about the products and services you offer or how attentive you are to the needs of your customers. A bad service review from one disgruntled customer does more damage to your reputation than 10 positive customer reviews. Potential customers gravitate to that one negative experience and wonder if they should chance engaging with your business. It could end up being a hassle for them. You now run Read More