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5 Crucial Tactics for Writing Marketing Content

You hold an undeniable amount of passion for the product or service that you offer the consumers in your industry. You know every aspect of that product or service like the back of your hand. Highlighting the benefits and features in a verbal conversation feels like second nature to you. Yet when it comes to presenting that same information in written format for a marketing piece, everything falls apart. It’s almost as if your mind goes blank and you can’t Read More

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7 Tips to Becoming a Content Marketing Pro

As a small business owner, you need to seize every possible opportunity to stand out in the crowd. Content marketing is one way that you can differentiate yourself from the competition. It helps you showcase the level of expertise you possess for the products or services that you provide. It helps capture the attention of potential customers and shows loyal customers why they choose to do business with you in the first place. Creating new content to share with your Read More