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3 Keys to Building an Authoritative Online Reputation

Your small business reputation hinges on the belief or opinion that others hold about the products and services you offer or how attentive you are to the needs of your customers. A bad service review from one disgruntled customer does more damage to your reputation than 10 positive customer reviews. Potential customers gravitate to that one negative experience and wonder if they should chance engaging with your business. It could end up being a hassle for them. You now run Read More

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The Secret to Building a Small Business Brand

Facing off against the fierce competition of larger corporations when fighting to attract the attention of potential customers can be a daunting task as a small business owner. The best asset that you can bring to the battle is a strong, personable small business brand. Doing so showcases the values that your business stands on and highlights what sets you apart from the competition. Your target market audience will begin to identify your brand as one they can easily approach, Read More