Disclaimer: I received free account coins in exchange for this review post. All thoughts and opinions expressed in this post are my own and not influenced by the product company and/or its affiliates in any way.
At first glance the Paperless Post digital platform may not appear to be a useful tool for your business. I encourage you to take a second look at the opportunity from a different perspective. Giving your clients a value rich experience is as essential to your business as the product or service that you provide. Part of that experience calls for you to reach out to your clients when important life events, such as a birthday or anniversary takes place.
Traditionally that means sending a card in the mail or inviting your clients to a company event or celebration in the same manner. You may think it’s a great way to show your clients that you care yet know its also a time consuming process. I felt the same way until I partnered with Anagram Interactive and had the opportunity to check the design process out. They graciously placed 525 coins into my Paperless Post account so that I could experience the entire creative process firsthand.
Paperless Post is a digital platform that gives you the opportunity to send customized cards and invitations to your clients in a matter of minutes. You can select stationery designs from notable creators such as Kate Spade New York and Oscar de la Renta then add your brand logo and colors to create a finished product with a personal touch that your clients are sure to love.
The company, founded in 2009 by siblings James and Alexa Hirschfield, believes that stationery can still be personal even when it’s sent online. That thought process gives you six different categories to select from as follows:
Each of these categories offers cards, invitations, save the dates, announcements and more for you. It gives you every opportunity to find the perfect stationery item to go with whatever event or celebration that you have in mind. Think of it as an online stationery store with endless creative possibilities that you design yourself!
How It Works
Your creative journey begins by either browsing the online invitations gallery or selecting a specific category from the menu. After browsing through several pages of stationery, I selected the ‘launch and event’ section of the business category. My goal was to find something that I could use to announce the launch of my upcoming children’s book, Frankenpumpess, in January of next year. Paperless Post didn’t disappoint as I had several visually appealing options to select from, which made my decision more difficult than I had anticipated at first.
I was looking for something that had a fun, playful design and found that in the ‘Balloons – Metalic’ stationery item.
Once selected, it was time to start working on the creative process. Everything starts by clicking the ‘customize’ button, which then reveals a menu of creative options such as selecting the text, color and backdrop color for your design. Additional creative options include adding a photo or logo to your item and placing those items on the face of the stationery design wherever you desire. It took about 10 minutes for me to create a card design that I liked. The creative tools are easy to use, I’m just picky about making sure everything looks just right.
With the face of the card matching my creative needs, it was time to move on to the next step of the process, which is designing the envelope that would accompany my announcement. Paperless Post wants your clients to feel as if they are receiving a traditional piece of mail. For that reason, you have the opportunity to design every aspect of the envelope, from the way it looks on the inside liner to the outside color and the stamp that goes in the upper right corner, much like it does on a traditional paper envelope you would put into the mailbox for delivery.
After a few moments, my envelope design was complete.
My envelope liner design
My envelope front design
The final design step is to create the RSVP card that accompanies your stationery item. Since my card is announcing the launch of my book, I selected a matching announcement style reply card. There are other options that match the additional stationery designs, such as invitations and parties, as well. Take a look at the RSVP card that I created.
I like that the RSVP card has the option for the recipient to send me a message right from the face of the card. That makes it easy to open the lines of communication should the recipient have any questions about my announcement or would like to request additional information.
The final stage of the process is to enter the email addresses for each of your intended recipients. Once you’ve entered in this information you can send a test card to yourself as a preview before sending it out to your address book list. You can also bypass the ‘preview’ option and instead send the card straight to the inboxes of your recipients if you wish. I elected to send a preview first because that method caters to my creative brain.
With your stationery item now on its way, Paperless Post gives you a useful tracking management system in the dashboard section of your account. Here you can monitor which items have been sent, which are waiting to be sent and who has responded or sent you a message. It’s a great way to help you manage and organize any event, celebration or announcement that your company would like to host.
Take a look at my final product:
My Final Thoughts
Overall the process of using Paperless Post to design an electronic announcement for my book launch date was a fairly simple process. For me, it took awhile to get use to sending everything strictly online as opposed to designing the card online and then having the paper product arrive at my office. Then again, I am notorious for carrying things around for weeks that I need to get in the mail like yesterday so this process definitely solves that problem for me.
I recommend the Paperless Post digital stationery platform to business owners who are looking for a simple and easy way to give their clients a value rich experience as it’s a great way to keep in touch with these individuals and get to know them on a personal level. Doing that is what helps set small businesses apart from the competitive crowd of larger corporations.
If you give Paperless Post a try, share your thoughts in the comments below!
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