Aprel’s Marketing Minute

6 Social Media Mistakes You Want to Avoid

6 Social Media Mistakes You Want to Avoid

Social media plays a vital part in the success of your small business. It creates a platform for you to interact with your customers and keep an eye on the competition at the same time. You get an opportunity to showcase your personality, which lets your customers get to know you better. Your brand awareness increases by reaching new target market segments as well. That creates the potential for new customers to learn more about you, which leads to future Read More

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5 Crucial Tactics for Writing Marketing Content

You hold an undeniable amount of passion for the product or service that you offer the consumers in your industry. You know every aspect of that product or service like the back of your hand. Highlighting the benefits and features in a verbal conversation feels like second nature to you. Yet when it comes to presenting that same information in written format for a marketing piece, everything falls apart. It’s almost as if your mind goes blank and you can’t Read More