Aprel’s Marketing Minute

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5 Crucial Tactics for Writing Marketing Content

You hold an undeniable amount of passion for the product or service that you offer the consumers in your industry. You know every aspect of that product or service like the back of your hand. Highlighting the benefits and features in a verbal conversation feels like second nature to you. Yet when it comes to presenting that same information in written format for a marketing piece, everything falls apart. It’s almost as if your mind goes blank and you can’t Read More

4 Steps to Launch Your Small Business Lead Generation Funnel

4 Steps to Launch Your Small Business Lead Generation Funnel

Building a relationship with potential customers is the first step in exposing them to your brand. You do this by engaging with them on social media, publishing informative blog posts on your website and giving them a chance to get to know you better. As the relationship grows, you can bring them into your lead generation funnel. It paves the way for potential sales in the near future. Follow this four step process to build a successful lead generation funnel Read More